The Google Display Network reaches customers when they’re watching news videos, playing games on their phones, or even checking email. And in particular, it learns how to approach them with advertisers’ ads early in the buying cycle when they’re still researching, pondering their options or even, maybe, not even knowing they need that service.

Google Display Network reaches people when they do anything on internet

In the previous post, Alphadia.net introduced people to the Google advertising. To get more information people can read the article Google advertising for product & service is indispensable. Nowadays, to get information or looking for a restaurant near me is very easy with a lot of advertisements. Now, let find knowledge about a lot of helpful information about Google display network.

GOOGLE DISPLAY NETWORK

Just like a lot of article posts about many types of themes such as Google ads, Adwords Express, Google Ad Manager, Youtube advertising, Google display network, Google display ads… this post about a lot of helpful information about Google display network also includes some main parts.

1. What is the Google Display network?

The Google Display Network is a powerful system that reaches over 2 million websites and 90 percent of internet users. The Google Display Network can get your ad in front of targeted audiences globally.

The Google Display Network reaches customers when they’re watching news videos, playing games on their phones, or even checking email. And in particular, it learns how to approach them with advertisers’ ads early in the buying cycle when they’re still researching, pondering their options or even, maybe, not even knowing they need that service.

2. Some information about Google Display Network

Google Display Network allows more than just plain text ads – even though those ads don’t go anywhere. That said, the more intuitive display advertising types allow business owners to communicate messages with consumers and actually build their brand. Text-based Search Network ads are only really successful when clicked. Meanwhile, the benefits of well crafted display advertising far outweigh the traffic to your site.

Here is a list of ads showing up in your arsenal:

  • Text ads: The simplest of ads; a title, a destination URL and a few lines of text.
  • Image ads: Colorful banner ads are the most popular image ad.
  • Video ad: A well-built video ad can build brand awareness and awareness.
  • Product listing ads: These text-style ads get straight to the point, displaying products that match customers’ interests.
  • Dynamic search ads: These text ads contain content taken straight from your landing page.
  • Rich media ads: These ads contain animation or other types of motion.

3. How to use Google display network?

3.1. Target market segmentation

Google users are interested in products like real estate, education, gardeners, sports and fitness – these are market segments. To identify these segments, Google relies on views, clicks, and conversions of user history for previous content. There are subcategories for specific categories of each segment, but the criteria Google uses for these categories are not public. The size of each subcategory easily is millions – and sometimes billions – users. It is safe to say that testing the GDN market segment is a good starting point.

Google Display Network reaches people when they do anything on internet

An easy way to control audience size for market segments is by comparing it with Google Analytics data. Market segments on Google Analytics line up perfectly with segments on Google Ads. Google Analytics will show advertisers the market segments on the site of the advertisers with the highest conversion rates.

3.2. Target audience.

Like segments in the market, favorite audiences are Google users with similar interests, including cooking, fashion, beauty, gaming, music, travel, etc. These are very broad categories of internet users, so it is equally important to find targeting criteria to narrow the scale of any interest, or its subcategories.

Google ads will also create “similar” audiences based on created Google Analytics audiences. These objects often focus more on size, making them ideal for testing.

3.3. Custom purpose object.

Custom purpose audiences are another valuable contextual targeting method. Google may show ads to users who may “be interested” in specific keywords and website URLs. It may also show ads to people who have recently searched for advertisers’ recommended keywords.

The main difference between an arbitrary audience is that Google serves ads to users on many other websites that have contextual links to the website URL or keywords provided to Google.

3.4. Location targeting.

Google may display advertisers’ ads on specific websites when provided with placement URLs. This option provides tighter, more controlled targeting because it limits the ad position shown to custom websites chosen by marketers.

Advertisers can save money by being specific, but advertisers may also miss the main sites that their target audience is visiting more actively.

Put simply, the user who visits the advertiser’s website also visits other websites. With custom audiences (interests) and custom purposes (keywords and URLs), Google may target these users at other online destinations. Advertised image of advertisers as the center of the digital spider’s web – Google uses the central URL to target users to other URLs in the spider’s web, amplifying the reach of the Advertisers to include websites that advertisers may not know about.

3.5. Target topics.

Google may only display advertisers’ ads on websites on your designated topic. Some of these topics may be similar to hobbies or relationships, or they may be outside of the default categories that Google provides (for example, they may be located along a walking, camping, or farming trail. ).

This targeting is an alternative way to research and select website placements for an interest without being aware of the impact of those placements.

If your business has not yet used Google advertising campaigns to improve revenue, please refer to our previous article about Some reasons why you should choose Google Ads for business growth.

Google Ad Manager – Alphadia.net