Google Ad Manager streamlines the advertising management of advertisers; whether advertisers deliver ads to websites, mobile websites, mobile apps, games or a combination of all of the above. Google Ad Manager is a comprehensive ad serving platform hosted on Google. What does the Google Ad Manager include?
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GOOGLE AD MANAGER
Just like a lot of article posts about many types of themes such as mesothelioma compensation, car accident lawyer in Phoenix, car insurance personal injury… this post about a lot of helpful information about Google ad manager also includes some main parts.
1. What is the Google Ad Manager?
Google Ad Manager streamlines the advertising management of advertisers; whether advertisers deliver ads to websites, mobile websites, mobile apps, games or a combination of all of the above. Google Ad Manager is a comprehensive ad serving platform hosted on Google.
Ad Manager provides a complete set of tools to manage advertisers’ ads for multi-screen audiences, including:
- A central place to traffic all advertisers’ advertising networks, applications, games and websites.
- Advanced forecasts to give advertisers a better sense of the number of impressions advertisers will be available to sell to their direct advertisers.
- Total revenue optimization allows Google AdSense and Google Ad Exchange to compete with other networks in real time, so advertisers receive the most revenue per ad impression.
2. Some advantages of the Google Ad Manger
With Google Ad Manager, advertisers can run all types of campaigns, whether it’s guaranteed or not on a programming basis with their EBDA auction frameworks.
The platform also offers an optimized competition feature that allows advertisers to maximize ad inventory output through open, private, and private auction auctions. It is a complete platform that allows advertisers to earn additional advertising revenue no matter how they sell advertising inventory.
Let advertisers optimize revenue for all buyers.
When Google launched Ad Exchange, the goal was to help advertisers earn more revenue with a real-time competition. The focus has now shifted from an auction or exchange to a complete sales channel.
Ad Manager helps advertisers organize their inventory with dedicated and programmed needs to optimize all relationships. Ad Exchange buyers have also been changed to authorized buyers.
Help advertisers make money from the new arena
With content creation evolving and people consuming content wherever they go, it creates new advertising opportunities for various screen sizes and properties. With all these monetization opportunities comes a host of new challenges such as setting up productivity groups for apps, tags, identifying the best ad units for mobile and desktop devices, etc.
With Google Ad Manager, advertisers can use a single platform to handle it all, including delivery, measurement, ad optimization on all devices and platforms such as CTV, AMP, mobile apps, YouTube and more.
Help protect advertisers’ inventories
With all the fraud challenges in the advertising industry, protecting advertisers ‘inventories and protecting advertisers’ brands is important. Fraud can lead to many problems for advertisers such as a degraded user experience by displaying inappropriate ads, annoying ads, and possibly even malware.
Ad and group managers at Google are dedicated to user safety and brand protection. The platform has more than 30 tools for managing advertisers that allow them to display on advertisers’ properties.
In summary, with the development of technology 4.0, Google Ads for products and services is indispensable in the business process. So whoever is in business, invest in this network of potential customers to achieve the highest efficiency.
If your business has not yet used Google advertising campaigns to improve revenue, please refer to our previous article about Some reasons why you should choose Google Ads for business growth.
Google Ad Manager – Alphadia.net