Facebook Canvas is arguably one of the most unique advertising tools available to social marketers today. This is the first ad format where people were initially not taken off the platform they were using. Canvas has a lot of advantages for people choose when advertising their production by images or video.
In the previous post, Alphadia.net introduced people to Google Shopping ads. To get more information people can read the article Google Shopping ads display at the top of the search results page. Nowadays, to get information or looking for a restaurant near me is very easy with a lot of advertisements. Now, let find knowledge about a lot of helpful information about the Facebook canvas.
Just like a lot of article posts about many types of themes such as google ads agency, advertising on Google, Google ads pricing, DoubleClick for publishers, Google search ads… this post about a lot of helpful information about Facebook canvas also includes some main parts with five reasons to choose Facebook advertising cost.
1. What is Facebook Canvas?
Facebook Canvas is arguably one of the most unique advertising tools available to social marketers today. This is the first ad format where people were initially not taken off the platform they were using. Canvas is an exclusive advertising option only available on Facebook and offers a full screen online advertising experience for mobile users, a truly different way to bring brands and products to life on the web by phone.
Because our Facebook feeds are bombarded with sponsored and promoted content, there is the option to offer something new like this to invigorating customers. It’s the perfect path for a brand to take if your goal is to give users a realistic experience of what you offer. Between videos, carousel ads, still images, call-to-action and more, Canvas is an opportunity to offer users something different, original and legal.
Basically, Canvas is a way of telling stories with a visionary perspective. As soon as this feature was released, we were extremely excited to start using it for our customers.
2. Some benefits of Facebook Canvas
Conversion up. Standard Facebook ads activate a new browser window when clicked, which can take several seconds to load, often resulting in the prospect of X-ing out of the window. With this new format, Canvas is activated almost instantly when potential customers click on the ad, meaning you connect with your audience quickly and effectively.
Commitment higher. With Canvas’s advanced imaging features, (like videos, panoramic panoramas, and image carousel views), you can create a great storytelling experience for potential customers. According to initial test results, Facebook reported that 53% of test subjects viewed at least half of the ad (some of which were longer than 70 seconds).
E-commerce made easy. With Canvas, you can add product catalogs and even Buy CTAs now for your ads, sending users directly to the checkout page.
3. How to use Canvas to create a highly engaging advertising experience
You can build your first Canvas ad at any time through Facebook’s self-service advertising tool called Power Editor. There, Facebook allows you to drag and drop all sorts of media to create an interactive experience, unlike anything you’ve done before.
You can create a bold title with your brand reinforcement logo, use photos to attract users’ attention, leverage blocks of text to give fans more information, add more different types of CTA buttons to force users to click through to your website, create a video to tell a story about your product or service, or show people a realistic view of it.
All of these elements can be arranged in a variety of configurations depending on your goals. According to Facebook, the design specifications are as follows:
- Image ratio: Images use the full width of the screen by default
- Image size: The image has a full width of 1,080 pixels, but you can use a wider image if you select the display option that is appropriate for the height (tilted to pan). The image has a full height of 1,920 pixels tall, but you can use a taller image if you select the display option that fits the width (touch to expand)
- File type: .png, .jpg
- Up to 20 images can be used in Canvas
- Video: Minimum 720p resolution
- Orientation: Portrait orientation is recommended, and you should not create full screen videos. Note: Landscape-oriented videos will automatically resize to play in portrait mode. This makes them shrink and have black bars on the sides
- Length: You can have lots of videos in Canvas, but for optimal loading speed, we recommend that you do not extend the collective run time to more than 2 minutes
- Format: .mp4 or .mov
- Thumbnail: This will be the first frame of the video
This article is about a lot of information about the Facebook canvas. In addition, Google Ads also is one of the best chooses for business. If your business has not yet used Google advertising campaigns to improve revenue, please refer to our previous article about Google Ad Manager streamlines the advertising management of advertisers…
Facebook canvas – Alphadia.net