Google Advertising, AKA Google AdWords, is Google’s advertising system, in which advertisers bid on certain keywords so that their clickable ads appear in Google search results. Because advertisers pay for these clicks, advertising on Google is how Google makes money from search.
In the previous post, Alphadia.net introduced people to Google Shopping ads. To get more information people can read the article Google Shopping ads display at the top of the search results page. Nowadays, to get information for anything is very easy with a lot of advertisements. Now, let find knowledge about a lot of helpful information about advertising on Google.
ADVERTISING ON GOOGLE
Just like a lot of article posts about many types of themes such as google display network, google display ads, google grants, google shopping ads… this post about a lot of helpful information about advertising on Google also includes some main parts.
1. What is Advertising of Google?
Google Advertising, AKA Google AdWords, is Google’s advertising system, in which advertisers bid on certain keywords so that their clickable ads appear in Google search results. Because advertisers pay for these clicks, this is how Google makes money from search.
Depending on the competitiveness of the keywords you bid on and how relevant that keyword is to actual conversions for your company, AdWords may or may not work for your business. For the most part, we find that Google AdWords is extremely effective for many types of businesses, as long as they don’t waste their money on the wrong keywords or writing low, low TLB ads.
2. Some advantages of Advertising of Google
2.1. Target advertisers’ ad
Targeting gives advertisers the ability to show advertisers’ads to reach people with specific interests – particularly those interested in advertisers’ products and services – and show them ads that have to relate to.
Google ads provide different targeting methods, we will introduce in more detail later. For now, here’s a look at the options advertisers have with online advertising that can make advertisers’marketing campaigns more targeted:
- Keywords: Words or phrases related to advertisers’ products and services, used to display advertisers’ad when customers search for those terms or visit related websites.
- Ad position: Display advertisers’ ads on Google search results pages and websites that are part of the Google Search and Display Network.
- Age, location, and language: Select the customer’s age, geographic location and language.
- Date, time and frequency: Show advertisers’ad during certain hours or days of the week and determine how often advertisers’ad appears.
- Devices: Advertisers’ad can appear on all types of devices, and advertisers can fine-tune which devices advertisers’ads appear on and when.
2.2. Control advertisers’ expenses
Google Ads gives advertisers control over how advertisers spend advertisers’money. There is no minimum. And advertisers can choose how much advertisers spend per month, per day and per ad. They will only pay when someone clicks on the advertisers’ ads.
2.3. Measure advertisers’success
With Google Ads, if someone clicks advertisers’ad, you’ll know. If they clicked on advertisers’ad and then did something valuable to advertisers business – bought advertisers product, downloaded advertisers’app, or made an order – advertisers can also follow that.
By looking at which ads get clicks and which ads are given, advertisers will also quickly see where to invest in the advertisers’ campaigns. That, in turn, can boost advertisers’return on investment.
On average, advertisers can receive other valuable data, including the cost of advertising that leads to advertisers’ customers, online purchases or phone calls. And they also use analytics tools to learn about advertisers’ customers’ shopping habits – for example, how long they tend to research advertisers’ products before buying.
2.4. Manage advertisers campaigns
Google Ads also provides advertisers with tools to easily manage and monitor accounts. If advertisers manage multiple Google Advertising accounts, My Client Center (MCC) accounts are a powerful tool that can save advertisers time. It allows advertisers to easily view and manage all advertisers’Google Ads accounts from one location.
Advertisers can also manage advertisers’Google Ads offline with Google Ads Editor, a free downloadable desktop application that allows advertisers to quickly and conveniently make changes to advertisers’ accounts. With Google Ad Editor, advertisers can download advertisers’account information, edit offline campaigns, and then upload advertisers’ changes to Google Ads.
This post is a lot of information about advertising on Google. If your business has not yet used Google advertising campaigns to improve revenue, please refer to our previous article about Google display ads is making it possible for image ads to show…
Advertising on Google – Alphadia.net